Saturday, September 27, 2008

As America Implodes, The Bike Industry Booms

By Leander Kahney EmailCategories: Bicycles

Rollers

LAS VEGAS – It's never been a better time to be in the bicycle business, what with global warming, childhood obesity and a failing economy.

The nation may be wracked by collapsing banks, foreclosed houses and a tanking economy, but there's no sign anything's amiss here at Interbike, the bike industry's annual trade show. In fact, it's party time as a perfect storm of eco-conscious consumerism, health-conscious lifestyles and wallet-sapping gas prices conspires to get people out of cars and onto bikes -- especially electric ones.

"The gas prices are the best thing that ever happened to cycling," says Kevin Menard, whose year-old custom bike business, Traitor Cycles, is thriving. "I hope they go up even more."

The gargantuan trade show, and the crowd filling it, has never been bigger, organizers boast. A record 23,000 people and 750 exhibitors fill several acres of the Sands Convention Center, further proof that all is well in the bike biz. "While the economy is really sketchy right now, it's not for the bike industry," said Rich Kelly, Interbike's marketing manager.

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